Reports of Facebook's demise as a marketing tool for website owners seem to have been greatly exaggerated, and in fact Google Analytics data across a range of Zipfish sites indicates that it's still an extremely effective way to generate traffic at zero cost (unless you count your time, of course). Like anything else, you only get out what you put in, but if you can hit the right note in your Facebook posts - and then keep hitting it on a regular basis – you may well see a consistent increase in site visits. Here are two really effective examples from great local businesses: on topic, excellent photos, regular and engaging posts.
The Smiling Sheep
And if you haven’t already, don’t forget to like the Zipfish Facebook page